Istanbul: between two worlds

For a global leader in hospitality, we designed this 5-day Learning Expedition in Turkey. Across Istanbul. In a context of political tensions marked by the recent imprisonment of the mayor of Istanbul, the city continues to develop innovative solutions to contemporary challenges, demonstrating remarkable resilience.
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Istanbul is the only metropolis in the world straddling two continents but it is not simply a city between Europe and Asia. It is between two economies, two consumer approaches, two innovation systems. This geographical uniqueness concretely shapes the daily life of its inhabitants who cross Europe and Asia during their daily trips, and directly influences its business models, its creations and its urban organization. This learning expedition reveals how entrepreneurs and innovators from Istanbul are exploiting this unique intercontinental position to develop distinctive approaches. Between Ottoman and Western influences, trade flows from Central Asia and European investments, you will discover creative strategies to replicate elsewhere.