Marseille: European capital of resourcefulness

The history of Marseille is a story of endurance and resilience, a hymn to resourcefulness and frugality. The Phocaean city, once renowned for its System D culture, has metamorphosed to become, over the years, the European capital of resourcefulness and of “doing better with less.” The desire to innovate, despite limited resources, has prompted its entrepreneurs and innovators to transform constraints into opportunities, giving rise to a frugal, sustainable and resilient economy, based on simplicity and efficiency.